Privacy Policy

Last Updated: January 14, 2026

1. INTRODUCTION

Welcome to GOCHINA SELECT LTD (trading as GOCHINAVIP). We respect your privacy and are committed to protecting your personal data. This privacy policy outlines how we collect, use, and safeguard your information when you visit our website, subscribe to our newsletter, or book a travel experience with us.

• Data Controller: GOCHINA SELECT LTD
• Registered Address: 124-128 City Road, London, EC1V 2NX, United Kingdom
• Company Number: 16956665
• Contact Email: contact@gochinavip.com

2. THE DATA WE COLLECT

We collect various types of information to provide and improve our services to you:

• Identity & Travel Data: Name, passport details (strictly for booking purposes), date of birth, and gender.
• Contact Data: Email address, phone number, and billing/delivery address.
• Transaction Data: Details of payments and the services you have purchased from us.
• Technical & Usage Data: IP address, browser type, and information about how you use our website (via cookies and analytics).
• Marketing Data: Your preferences in receiving marketing from us and your communication preferences.

3. HOW WE USE YOUR DATA

We will only use your personal data when the law allows us to. Broadly, we use your data for:

• Service Fulfillment: To manage your booking, arrange hotels, transport, and guides in China.
• Communication: To send you booking confirmations, itinerary updates, and support messages.
• Business Improvement: To analyze data to improve our website, products, and customer relationships.
• Marketing: With your consent, we may send you newsletters or promotional offers relevant to your interests. You can unsubscribe at any time.

4. INTERNATIONAL DATA TRANSFERS

As a specialist inbound tour operator, our primary operations are based in China. To fulfill your travel booking, it is necessary to transfer specific personal data (such as names and passport numbers) to service providers located outside the UK/EEA, specifically in the People's Republic of China.

These recipients include hotels, railway authorities, insurance providers, and local tourism bureaus. We ensure that such transfers are strictly limited to the data necessary for the performance of your travel contract.

5. PAYMENT PROCESSING AND SECURITY

We prioritize the security of your financial information. We do not store or process your credit/debit card details on our own servers.

Instead, all financial transactions are handled by securely encrypted third-party payment processors, such as Stripe and others. These providers adhere to the strictest industry standards (PCI-DSS Level 1) to ensure your payment data remains secure. By making a payment, you agree to the processing of your data by these third-party providers for the purpose of completing the transaction.

6. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, we retain transaction records for 6 years in compliance with UK tax laws.

7. YOUR LEGAL RIGHTS

Under the UK General Data Protection Regulation (UK GDPR), you have rights regarding your personal data, including the right to access, correct, erase, or restrict the processing of your data. If you wish to exercise any of these rights, please contact us at contact@gochinavip.com.

8. COOKIES AND ANALYTICS

Our website uses cookies to enhance your browsing experience and analyze website traffic. You can choose to disable cookies through your browser settings, although this may affect the functionality of our website.

9. CONTACT US

If you have any questions about this privacy policy or our privacy practices, please contact us:

• Email: contact@gochinavip.com
• Address: 124-128 City Road, London, EC1V 2NX, United Kingdom